Media and Publicity Interface
HaxNFlax Artist PR & Advertising Platform
Develop a web-based interface for journalists to locate artist publicists and request media resources
Project Insights
Client
Big Hassle, USA
Duration
May 2011 - Ongoing
Project Management
Agile-Scrum
Team
6
Technologies Stack
- MS platform
- ASP.NET
- AJAX
- SQL Server
- Cloud Computing
Problem Statement
Journalists and media outlets often struggled to find the right publicists and access artist promotional material efficiently. Publicists, on the other hand, lacked a centralized tool to manage outreach campaigns, share press assets, and track interview requests. The absence of a unified platform led to delays, miscommunications, and missed media opportunities in an industry that thrives on timing and visibility.
Our Solution
We developed HaxNFlax, a dedicated promotional ecosystem that bridges the gap between publicists, journalists, and artists. The platform simplifies media interactions by offering a searchable directory, press material management, interview coordination, and promotional campaign tools. By integrating cloud-based asset storage, mobile responsiveness, and email marketing, HaxNFlax empowers media professionals with real-time access and streamlined communication, significantly enhancing artist exposure and operational efficiency.
- Interface between publicists, journalists, and clients
- Promotional campaign management
- Comprehensive asset management